House, a feminine noun: representating architectural spaces in Casa e Jardim and Casa Claudia in age the great magazines

House, a feminine noun: representating architectural spaces in Casa e Jardim and Casa Claudia in age the great magazines

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The emergence of magazines focusing on architecture and aimed at the general public, such as Casa e jardim in the 1950s and Casa Claudia in the 1970s, represented the creation of a culture of living associated with domestic spaces and the values this space represents as a typological object after the second half of the 20th century.Among other things, it affirmed the values of the social roles of women and architecture as the depository Garnish Stations / Bar Caddies of the attributes of privacy and intimacy: the locus of family, memory and affection.The magazines set the tone for representing the architectural space as an area for Ski de fond - Junior - Fixations - Classic living, legitimizing behaviors while exercising an aesthetic pedagogy, ushering in a culture associated with living and establishing a source for imagined ways of building in Brazil.By affirming an image of civilization, both Casa e jardim and Casa Claudia became a benchmark for other periodicals devoted to this theme.